In Italy, every year, there is a famous fair called “Artigiano in Fiera” where craftsmen and artisans can sell their local products. But the truth is that people go visit just for the free little tastes that artisans give.

iliad has been present at the “Artigiano in Fiera” fair and had to flyering, but let’s be honest: nobody is interested in boring flyers. So how we could make flyers attractive as those totally free little tastes?
With the first flyer that you can also eat.

DDB Milan (Italy) | Direct | 2021