Every 15 seconds a woman is beaten.
We knew that on the International day for the elimination of violence against women, the mainstream media would talk about the problem. But young people don’t pay attention to traditional media. That’s why we organized a digital activation on Instagram, the only place we were sure we would find them. 
We uploaded 5760 stories in 24 hours and we got 1 big result, watch it in the case history.

DDB Milan (Italy) | Activation | 2020