On 8th January 2020, Prince Harry and Meghan announced their exit from the Royal Family, saying they wanted to “become independent” and move to Canada. The news quickly spread around the world, so much so that the event gave birth to a new term: "Megxit".

IKEA is the queen of change: it has always welcomed change in home life, even the most unexpected kind. Moving included. So, who better than IKEA could possibly understand the Royal couple's decision and go with it? For this reason, on the same day as Harry and Meghan’s announcement, we launched a special Instant Social Post: an advice rather than an ad, which soon became one of the most quoted and relevant posts on one of the world’s most discussed trending topics.

DDB Milan (Italy) | Instant | 2020