What came first, memes or Sky shows? Great question. Well, these shows surely owe their fame to some iconic and memorable scenes that have gone viral on social media, making such programs become cult shows on Italian TV. So, in our latest social campaign we decided to share Sky shows starting from these moments, that all of you probably know.
…You know them, don't you?

Bcube_Publicis Groupe (Italy) | Digital Campaign | 2023